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Understanding AI, without the hype

Everything we write is aimed at someone running a business, not a machine learning team. No vendor talking points, no jargon, and we will happily tell you when AI is the wrong answer.

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Costs

How much does it cost to build an AI powered app in the UK?

Quotes for the same idea can range from a few thousand pounds to six figures. Here is what you are actually paying for at each stage, and what a fair price looks like today.

19 October 2026 · 10 min read

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