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Understanding AI, without the hype
Everything we write is aimed at someone running a business, not a machine learning team. No vendor talking points, no jargon, and we will happily tell you when AI is the wrong answer.
3 articles found
CostsHow much does it cost to build an AI powered app in the UK?
Quotes for the same idea can range from a few thousand pounds to six figures. Here is what you are actually paying for at each stage, and what a fair price looks like today.
19 October 2026 · 10 min read
How toChatGPT or Claude for business: which one should you actually pay for?
We use both every day. Here is an honest view of where each one earns its subscription, written for people who just want to pick one and get on with it.
9 October 2026 · 8 min read
StrategyBuy or build? A decision that costs more than people think
The old advice was always buy. Falling build costs have genuinely changed the calculation, and the right answer is less obvious than it was.
21 April 2026 · 6 min read
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