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Understanding AI, without the hype
Everything we write is aimed at someone running a business, not a machine learning team. No vendor talking points, no jargon, and we will happily tell you when AI is the wrong answer.
8 articles found
StrategyFive AI myths that are costing small businesses money
Some businesses are wasting money on AI. Far more are losing money by avoiding it for reasons that simply are not true.
17 October 2026 · 6 min read
Getting startedWhat to expect in your first 90 days of using AI
The first week is exciting, the third week is frustrating, and the third month is where the real value appears. Here is what the journey usually looks like.
15 October 2026 · 7 min read
PeopleHow to get your team on board with AI
The technology is the easy part. The real work is helping people feel that AI is something done with them, not to them.
14 October 2026 · 6 min read
How toChatGPT or Claude for business: which one should you actually pay for?
We use both every day. Here is an honest view of where each one earns its subscription, written for people who just want to pick one and get on with it.
9 October 2026 · 8 min read
How toHow to keep an eye on competitors every week using ChatGPT
Usually you find out a competitor changed their prices when a customer tells you. There is a better way, and it costs almost nothing.
2 October 2026 · 5 min read
Getting startedHow to use AI in a small business: a practical guide
Most advice about AI for small businesses is either vague or written for companies with a technology department. This is the version for the rest of us.
27 September 2026 · 9 min read
Rapid deliveryHow an idea becomes working software in two weeks
Not a sales claim, a process. Here is exactly what happens in each of the fourteen days, and why it no longer takes nine months.
7 April 2026 · 7 min read
StrategyHow to choose your first AI project
The first AI project sets the tone for everything after it. Pick well and the business asks for more. Pick badly and the door closes for two years.
28 January 2026 · 6 min read
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