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Understanding AI, without the hype
Everything we write is aimed at someone running a business, not a machine learning team. No vendor talking points, no jargon, and we will happily tell you when AI is the wrong answer.
7 articles found
How toHow to get ChatGPT to email you a daily list of actions from your inbox
Every morning a short email lands telling you exactly who is waiting on you and what they asked for. Here is how to set it up.
10 October 2026 · 7 min read
How toChatGPT or Claude for business: which one should you actually pay for?
We use both every day. Here is an honest view of where each one earns its subscription, written for people who just want to pick one and get on with it.
9 October 2026 · 8 min read
How toHow to turn client calls into CRM notes and follow up emails automatically
The call goes well, you promise to send something over, and then the next call starts. Here is how to make sure that promise never gets lost.
7 October 2026 · 6 min read
How toHow to answer most of your website enquiries with an AI assistant
A surprising number of enquiries arrive in the evening and get answered the next afternoon. By then the customer has often gone elsewhere.
6 October 2026 · 7 min read
How toHow to research a new lead in five minutes with ChatGPT before the first call
Turning up to a first call knowing what the prospect's business does, and what is probably keeping them awake, changes the whole conversation.
4 October 2026 · 5 min read
How toHow to keep an eye on competitors every week using ChatGPT
Usually you find out a competitor changed their prices when a customer tells you. There is a better way, and it costs almost nothing.
2 October 2026 · 5 min read
How toIs ChatGPT safe for UK small businesses? Privacy and GDPR in plain English
Your staff are almost certainly already using ChatGPT. The question is not whether, but whether they are doing it safely.
1 October 2026 · 7 min read
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